At happymud, we believe skincare should be simple, effective, and rooted in authenticity. The world is filled with products that promise perfection, but we wanted to take a different approach. Our goal? To create a brand that resonates with people who want real, no-fluff skincare—products that actually work, without the unnecessary extras.

Our founder, Anthony Shooshtary, wanted to create a skincare brand that people can truly relate to on a personal level. For him, it’s not all about business—it’s about connecting with people, understanding their needs, and creating products that make a real difference. The vision was clear: offer playful yet serious skincare that you can trust, with formulas that are simple, effective, and rooted in the best natural ingredients.

We’re a brand that likes to keep things playful, but we’re serious when it comes to the ingredients we use. Every product is carefully crafted with pure, natural ingredients that nourish and protect your skin. We know what matters: quality, effectiveness, and a commitment to what’s best for you. That's why we focus on what your skin needs, and nothing more.

But we’re not just about skincare. We believe in giving back and making a positive impact. At happymud, we are committed to supporting causes that align with our values, contributing to a better world one step at a time.

Our mission is simple: Pure, natural skincare with real results. No fluff. We’re excited to have you along for this journey—where simplicity meets beauty, and authenticity drives everything we do.